– Tech reporter and Platformer founder Casey Newton, parsing the drama around the proposed cage fight between the two Silicon Valley giants in show sports terms. “As a connoisseur of pro wrestling, I’m quite familiar with the character Musk is playing here: the big talker who can’t back it up in the ring,” writes Newton. “Wrestling promoters have made a lot of money with cowardly heel champions [like Flair] who go to great lengths to avoid having to face their adversaries in combat.” In the real world, the Musk vs Zuck feud moves markets and, Newton argues, deserves a lot more skepticism.