2024/07/18

AI Greenwashing Rampant as Data Center Emissions Soar

“Can AI improve climate modelling? Yes, but that doesn’t change the fact that AI energy demands are growing disproportionally to any efficiency gains.”
Hugging Face’s Climate and AI Lead Sasha Luccioni, airing frustrations about AI greenwashing while emissions from Microsoft and Google data centers soar. “AI is a relatively small part of the [climate] solution,” Luccioni tells technology pundit and Tech Won’t Save Us host Paris Marx. “The rest is domain expertise—people who actually know what they’re doing.”
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