2022/05/05

Bored Ape Formula: Why the Biggest NFT Projects Look Like They Were Made for Children

“Crypto-toys collapse the distinction between a financial and an emotional investment—a necessary maneuver for a digital asset class ultimately backed by nothing more than flows of sentiment.”
– Writer and researcher Richard Woodall, on why some of the biggest NFT projects look like they were made for children. Juvenile aesthetics help “compensate for a lack of utility or fundamental value,” notes Woodall, “encouraging buyers to imbue them with sentimental worth.”
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