“I like to think of the creators of the barcode as the Oppenheimers of capitalism.”
–
Atlantic editor
Saahil Desai, waxing poetic about the ubiquitous zebra-striped
data format that powers retail. “The era of big-box stores and megastores and Costcos the size of medieval European towns is only possible because of the barcode,” he concludes. [quote edited]