2022/01/16

Zora Co-founder Jacob Horne Argues the Future of the Internet Is ‘Hyperstructures’ All the Way Down

What comes after platform capitalism? An assemblage called ‘hyperstructures,’ according to Jacob Horne. In an essay published on his website, the co-founder of the NFT marketplace aggregator Zora outlines the frameworks he sees emerging around crypto protocols. Inspired by the utopian architecture of Paolo Soleri, Horne argues the permissionless nature of hyperstructures generates low-friction exchange, yielding more equitable outcomes for participants (versus web 2.0 platforms where the user is the product). Is this the frothy rhetoric we’ll hear as money flows into web3? Yes, but Zora’s manifesto claim that “platforms hold our audiences and content hostage” is not wrong.

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