“For me, it encapsulates the ways we’ve come round to performing and selling ourselves online. How we’re urged to almost embody capitalism!”
– transmediale Artistic Director
Nóra Ó Murchú, on this year’s theme “
you’re doing amazing, sweetie.” Named after a Kim Kardashian meme, the 2024 edition of the Berlin-based media arts festival will focus on “the horrors of content,” Ó Murchú reveals. “It’s warm, feels good, and builds community, “ she says, “but by trapping us in eternal viral loops and precarious economic models, it creates toxic engagements and a sense of meaninglessness.”