2024/01/25

Nóra Ó Murchú Discusses Transmediale 2024 and the Horrors of Content

“For me, it encapsulates the ways we’ve come round to performing and selling ourselves online. How we’re urged to almost embody capitalism!”
– transmediale Artistic Director Nóra Ó Murchú, on this year’s theme “you’re doing amazing, sweetie.” Named after a Kim Kardashian meme, the 2024 edition of the Berlin-based media arts festival will focus on “the horrors of content,” Ó Murchú reveals. “It’s warm, feels good, and builds community, “ she says, “but by trapping us in eternal viral loops and precarious economic models, it creates toxic engagements and a sense of meaninglessness.”
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$40 USD