2022/09/30

“Dark Pattern Trash:” Ben Grosser Obliterates Twitter’s Upped Metrics Game

“Metrics are dark pattern trash, responsible for amping up much of what’s toxic around here. Rest assured, if they release it to all, I’ll hide it with my Demetricator.”
– American software artist Ben Grosser, on Twitter testing a visible ‘views’ metric feature. Grosser, whose work focuses on the social effects of software, has been a vocal critic of the toxic social media engagement game for years. His Twitter Demetricator (2018) browser extension hides all metrics on the platform—for good.
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