2024/05/16

MoMA’s Pivot to Web3 and NFTs Was Preceded by Financial Hardship

“MoMA struggled through COVID-19 like most cultural institutions, arduously attempting to recover its pre-pandemic attendance records and financial support. The same conditions that fomented the digital art renaissance were killing art nonprofits.”
– Art journalist Zachary Small, on the tense 2021-22 moment when the NFT boom coincided with museum layoffs. In a Token Supremacy (2024) excerpt, Small reveals the inner workings of MoMA’s collaboration with Refik Anadol. [quote edited]
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